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If you’re out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you’re out of mind.
Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines.
From purchasing placement to optimizing keyword variations, from avoiding “black hat” SEO practices to setting up a search-friendly site, Richard covers it all.
He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site.
A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.
Table of contents and to download:

1. Getting Started
- Overview

http://rapidshare.com/files/116273790/01.01.overview-www.benha.org.rar

- What is Search Engine Optimization?

http://rapidshare.com/files/116277081/01.02.what.is.seo-www.benha.org.rar

- What is Search Engine Marketing?

http://rapidshare.com/files/116281575/01.03.what.is.search.marketting-www.benha.org.rar

- Target audience, goals, and skills required

http://rapidshare.com/files/116283325/01.04.target.audience.goals-www.benha.org.rar

- Patience is a keyword to SEO success

http://rapidshare.com/files/116284634/01.05.patience.is.a.keyword-www.benha.org.rar

2. Black Hat SEO/White Hat SEO
- What is white hat SEO?

http://rapidshare.com/files/116286540/02.01.white.hat.seo-www.benha.org.rar

- What is black hat SEO?

http://rapidshare.com/files/116294101/02.02.what.is.black.seo-www.benha.org.rar

3. The Search Magician’s Three Linking Rings
- Searchers, search engines, and web sites

http://rapidshare.com/files/116294103/03.01.searchers.and.engines-www.benha.org.rar

- What kind of web theme are you?

http://rapidshare.com/files/116294104/03.02.what.kind.of.web-www.benha.org.rar

4. The First Linking Ring: Know Your Searchers
- Get inside the mind of the searcher

http://rapidshare.com/files/116294105/04.01.the.mind.of.searcher-www.benha.org.rar

- Secret searcher agent mind reading gizmo

http://rapidshare.com/files/116306282/04.02.secret.searcher.agent-www.benha.org.rar

- How searchers search (from broad to targeted)

http://rapidshare.com/files/116306283/04.03.how.searchers.search-www.benha.org.rar

- The search needs of the searcher.

http://rapidshare.com/files/116306284/04.04.search.needs-www.benha.org.rar

- See your site through your searcher’s eyes .

http://rapidshare.com/files/116306285/04.05.see.your.site.through-www.benha.org.rar

- Searchers are not experts.

http://rapidshare.com/files/116306286/04.06.searchers.are.n-www.benha.org.rar

- Summary .

http://rapidshare.com/files/116306287/04.07.summary-www.benha.org.rar

5. The Second Linking Ring: Know the Search Engines & Directories
- Quick overview: how search engines crawl, index, and rank pages.

http://rapidshare.com/files/116322135/05.01.quick.overview.how-www.benha.org.rar

- Directory landscape.

http://rapidshare.com/files/116351034/05.02.directory.landscape-www.benha.org.rar

- Search engine landscape.

http://rapidshare.com/files/116460443/05.03.searchengine.landscape-www.benha.org.rar

- No search engine is an island .

http://rapidshare.com/files/116466297/05.04.no.search.engine-www.benha.org.rar

- An SEO perspective of the major search engines and directories.

http://rapidshare.com/files/116647276/05.05.an.seo.perspective-www.benha.org.rar

- Searching locally.

http://rapidshare.com/files/117057113/05.06.searching.locally-www.benha.org.rar

- Searching from mobile devices .

http://rapidshare.com/files/117060900/05.07.search.mobile.device-www.benha.org.rar

6. SEO Tools: Browser Bars
- Browser search tool bars.

http://rapidshare.com/files/117370708/06.01.browser.search.tools-www.benha.org.rar

- Google’s search tool bar and page rank.

http://rapidshare.com/files/117377276/06.02.googles.search.tools-www.benha.org.rar

7. SEO Tools: Keyword Research/Project Management
- Google’s suggest, term tool, and AdWord’s keyword tools.

http://rapidshare.com/files/117383141/07.01.google.suggest.term-www.benha.org.rar

- Keyword Tracker and Keyword Discovery .

http://rapidshare.com/files/117390156/07.02.keyword.tracker_-www.benha.org.rar

- Yahoo’s keyword selector and view bids tools.

http://rapidshare.com/files/117392483/07.03.yahoo.keyword.selector-www.benha.org.rar

- Reference and organization tools.

http://rapidshare.com/files/117397810/07.04.reference.organization-www.benha.org.rar

- SEO project management tools.

http://rapidshare.com/files/117399537/07.05.seo.project.management-www.benha.org.rar

8. SEO Tools: Links, KDA, and Rank Checkers
- MarketLeap’s tools

http://rapidshare.com/files/117401026/08.01.marketleaps.tool-www.benha.org.rar

- Enquiro’s search engine intelligence tools

http://rapidshare.com/files/117401761/08.02.enquiros.engine-www.benha.org.rar

- Bruce Clay’s SEO toolset part 1

http://rapidshare.com/files/117402805/08.03.bclaysseotoolset.pt1-www.benha.org.rar

- Bruce Clay’s SEO toolset part 2

http://rapidshare.com/files/119193237/08.03.bruceclaysseotoo.pt2-www.benha.org.rar

- We build pages’ neat-o back link checker tool

http://rapidshare.com/files/119194035/08.05.we.build.pages-www.benha.org.rar

9. SEO Tools: Code Checkers, & Web Site Analytics
- WC3 HTML code validation tool

http://rapidshare.com/files/119195489/09.01.wc3.code.validatio-www.benha.org.rar

- Web site analytics tools

http://rapidshare.com/files/119197188/09.02.website.analytic-www.benha.org.rar

10. Keywords: The Golden Key to Outstanding SEO
- Keyword research

http://rapidshare.com/files/119200059/10.01.keyword.research-www.benha.org.rar

- Types of keywords

http://rapidshare.com/files/119202058/10.02.types.of.keyword-www.benha.org.rar

- Stop words

http://rapidshare.com/files/119202750/10.03.stop.words-www.benha.org.rar

- Keywords’ best friends are landing pages

http://rapidshare.com/files/119204053/10.04.keywords.best.friends-www.benha.org.rar

- Keywords and the long tail principle

http://rapidshare.com/files/119207570/10.05.keywords.and.the-www.benha.org.rar

- Keyword competitive intelligence

http://rapidshare.com/files/119209230/10.06.Keyword.competi-www.benha.org.rar

- Copyrighted material and cyber-plagiarism

http://rapidshare.com/files/119210282/10.07.copyrighted.mate-www.benha.org.rar

11. The Third Linking Ring: Creating Search Friendly Web Sites
- Putting it all together!

http://rapidshare.com/files/119214311/11.01.pulling.it.all-www.benha.org.rar

- A trip to Los Angeles with web searchers, John and Julie

http://rapidshare.com/files/120345945/11.02.a.trip.to-www.benha.org.rar

- John and Julie’s search keywords

http://rapidshare.com/files/120356309/11.03.john.and.julie-www.benha.org.rar

- John’s search goal

http://rapidshare.com/files/120361139/11.04.johns.search.goal-www.benha.org.rar

- Julie’s search goal

http://rapidshare.com/files/120367785/11.05.julies.search.go-www.benha.org.rar

- Santa Monica carousel, a fan’s site (SEO training site)

http://rapidshare.com/files/120380897/11.06.santa.monica.carousel-www.benha.org.rar

12. Before We Begin: Site Setup the Wrong Way
- How not to set up a search friendly site

http://rapidshare.com/files/120382837/12.01.how.not.to-www.benha.org.rar

- Spiders can’t click, they’re blind too!

http://rapidshare.com/files/120384435/12.02.spiders.cant.click-www.benha.org.rar

- Text! Text! Did I mention text?

http://rapidshare.com/files/120385443/12.03.text.text.did-www.benha.org.rar

13. SEO Hands-On: Site Setup in a Search Friendly Way
- Introducing Dreamweaver

http://rapidshare.com/files/120388357/13.01.intro.dreamweaver-www.benha.org.rar

- Santa Monica carousel fan site keyword research

http://rapidshare.com/files/120390288/13.02.santa.monica.carou-www.benha.org.rar

- Picking search friendly domain names

http://rapidshare.com/files/127918833/13.03.search.friendly-www.benha.org.rar

- Dreamweaver setup

http://rapidshare.com/files/127923304/13.04.dreamweaver.set.up-www.benha.org.rar

- Search-friendly page titles

http://rapidshare.com/files/127927038/13.05.search.friendly.page-www.benha.org.rar

- Search-friendly meta keywords and descriptions

http://rapidshare.com/files/128038150/13.06.search.friendly.meta-www.benha.org.rar

- Search-friendly body text

http://rapidshare.com/files/128122960/13.07.search.friendly.body-www.benha.org.rar

- Search-friendly headings and specialized text

http://rapidshare.com/files/128128518/13.08.friendly.headings-www.benha.org.rar

- Search-friendly images

http://rapidshare.com/files/128213429/13.09.search.friendly.images-www.benha.org.rar

- Search-friendly internal links

http://rapidshare.com/files/128278379/13.10.searrch.friendly.links-www.benha.org.rar

- Search-friendly navigation

http://rapidshare.com/files/128280560/13.11.friendly.navigation-www.benha.org.rar

- Search-friendly resources and site map page

http://rapidshare.com/files/128281780/13.12.friendly.resources-www.benha.org.rar

- Search-friendly landing pages

http://rapidshare.com/files/128284104/13.13.friendly.landing-www.benha.org.rar

- HTML code validation / KDA check

http://rapidshare.com/files/128285831/13.14.html.code.validation-www.benha.org.rar

- Summary

http://rapidshare.com/files/128287151/13.15.summary-www.benha.org.rar

14. Optimized Web Pages: Submitting and Monitoring Page Rank
- Track and log submissions ahead of time

http://rapidshare.com/files/127930561/14.01.track.and.log-www.benha.org.rar

- Using site operator to check for indexing

http://rapidshare.com/files/127933396/14.02.using.site.operator-www.benha.org.rar

- Submitting to search engines

http://rapidshare.com/files/127935888/14.03.submit.to.the.engines-www.benha.org.rar

- Submitting to directories

http://rapidshare.com/files/127938064/14.04.submit.to.directories-www.benha.org.rar

- Monitoring page the hard and easy way

http://rapidshare.com/files/127942179/14.05.monitoring.page.easy-www.benha.org.rar

15. Santa Monica Carousel Fan Web Site
- How is it ranking in the SERPs?

http://rapidshare.com/files/128016150/15.01.how.is.it-www.benha.org.rar

16. Link Building: The Company You Keep
- It’s not who you know, it’s who recommends you!

http://rapidshare.com/files/127945427/16.01.its.not.who-www.benha.org.rar

- Hubs and authorities

http://rapidshare.com/files/127980069/16.02.hubs.and.authori-www.benha.org.rar

- Keyword rich anchor text is key

http://rapidshare.com/files/127989748/16.03.keyword.rich.ancho-www.benha.org.rar

- How to request inbound links

http://rapidshare.com/files/127993333/16.04.how.to.request-www.benha.org.rar

- Add URL trick

http://rapidshare.com/files/128009533/16.05.add_.url._trick-www.benha.org.rar

17. Top Ten SEO Lists
- Top ten SEO tips, tools, mentors, and resource lists!

http://rapidshare.com/files/128016634/17.01.top.ten.seo-www.benha.org.rar

18. Errata, Corrections, & Updates
- Errata, corrections, and updates

http://rapidshare.com/files/128016799/18.01.errata.correction-www.benha.org.rar

- Our live site ranks!

http://rapidshare.com/files/128017611/18.02.live.site.ranks-www.benha.org.rar

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Tags: lynda seo, search engine, Search Engine Optimization, SEO

This entry was posted on Thursday, April 9th, 2009 at 11:23 PM and is filed under Tutorial, eBook. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.